Small Business Video is an opportunity for small business owners to directly engage
their audiences in ways that text alone cannot do. By putting video on a website,
business owners can literally talk directly to potential customers, doctors can talk directly
to people in need of medical help and lawyers can speak directly to people in need of
legal help. Video bridges the gap between a business, website, logo or brand and the
people they are trying to reach, by providing a means for potential customers, patients
and clients to see beyond the business itself, and meet the actual business owners,
doctors or lawyers.
This personal, human interaction goes beyond what a simple listing of services can do,
and allows the speaker to tell the audience why they do what they do, and even what they
love about it. Business owners can tell audiences how they started the business. Doctors
can tell patients why they decided to practice medicine. Lawyers can give an example of
helping someone in need resolve their problem. Whatever your business or practice is,
Video can help you reach people in a more direct, more sincere and more personal way.